American Football
IFAF, IOC and NFL formalise promotional agreement ahead of LA28
Watch flag football free on DAZN
The International Federation of American Football (IFAF) welcomed senior delegations from the International Olympic Committee (IOC) and National Football League (NFL) to Düsseldorf, Germany, where a key promotional agreement was signed on the sidelines of the IFAF Flag Football World Championships 2026.
It marks a milestone moment on the road to the sport's debut at the Olympic Games LA28.
The three-way collaboration on global promotion represents the first such agreement between the IOC, IFAF and the NFL focused on the global promotion of the LA28 Olympic Games and flag football.
The collaboration builds on an existing agreement between IFAF, the NFL and the LA28 Organizing Committee, seeking to maximise the global reach and impact of flag football’s Olympic Games debut.
Under the new agreement, the three parties will work together to promote flag football’s inaugural appearance at the LA28 Olympic Games, drawing on the global reach and relevance of two of the world’s most commercially and culturally powerful sports properties.
All signatories committed to leveraging their platforms to help connect audiences with flag football and the Olympic Games. NFL tentpole events, such as International Games and Super Bowl, are included in the agreement, alongside major IFAF competitions and IOC platforms.
A new visual identity – the “logo slick” – combining the LA28, IFAF and NFL brands, will provide a consistent look and feel across all joint promotional activities.
IOC
Pierre Trochet, President of IFAF said:
Pierre Ducrey, IOC Sports Director, said:
Peter O’Reilly, NFL Executive Vice President, Club Business, Major Events & International, said:
Flag football is the cornerstone of a long-standing partnership between IFAF and the NFL to accelerate the sport’s growth around the world.
Currently played by more than 20 million people in more than 100 countries, flag football is experiencing triple-digit year-on-year participation increases across many IFAF member federations.
This growth, which is driven primarily by women and girls, mirrors the rise of fandom around the world.
Watch more flag football coverage on DAZN
Free-to-view in 200+ markets, DAZN will deliver IFAF competitions at a pivotal moment in the build up to the sport’s Olympic Games debut at the LA 2028 Summer Olympics.
Coverage began with the Flag Football World Championships 2026, which are available to watch back on DAZN.
The 2027 Flag Football Continental Championships, selected European tackle football competitions, and the 2028 Flag Football World Championships are up next.
With NFL Game Pass already delivering worldwide coverage (excluding the US and China), the IFAF partnership adds another exciting addition to DAZN American football coverage.
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